Kevin Hart action-comedy series “Die Hart” has officially been renewed for a second season — again.
Roku announced that it has ordered Season 2 of “Die Hart,” which naturally will be titled “Die Harter,” as an exclusive for the free, ad-supported Roku Channel. “It’s been great to see the incredible response to ‘Die Hart’ on the Roku Channel,” Hart said in a statement. “We’re excited to be partnering with Roku to bring another season to its audience.”
The show is the first former Quibi original that Roku is renewing. Actually, “Die Hart” had already been picked up for a second season by Quibi last September, but that came about a month before the richly funded Jeffrey Katzenberg-led mobile subscription-video startup announced that it was shutting down. In January 2021, Roku paid substantially less than $100 million to snap up the assets of Quibi, a deal that included more than 75 shows.
As with the first season, “Die Harter” Season 2 will be produced by LOL Studios, the in-house production division of Hart’s Laugh Out Loud. The first season of “Die Hart” starred Kevin Hart, John Travolta, Nathalie Emmanuel, Josh Hartnett and Jean Reno. Other than Hart, Roku and LOL have not confirmed casting for the second season.
In Season 1 of “Die Hart,” which comprises 10 episodes of 7-9 minutes apiece, Kevin Hart plays a fictionalized version of himself who’s tired of being the comedic sidekick. He gets his wish when a famous director offers him his dream — to be a leading-man action star — but with a catch: Kevin must first train at the world’s greatest action star school, which is run by a lunatic (John Travolta). Kevin must survive his coach and competition from a rival student (Nathalie Emmanuel) in a series of over-the-top action sequences and face his fears if he wants to land the role of a lifetime.
Davis declined to say whether the “Die Hart” premiere on the Roku Channel outperformed the show’s bow on Quibi, on July 20, 2020 — but all evidence indicates that it was seen by a far bigger audience. In the first quarter of 2021, the Roku Channel reached an estimated 70 million people in the U.S., Roku estimated. As of the third quarter of 2020, Quibi reached 710,000 subscriber households, according to estimates from research firm Kantar.